Nu Interactive Media Brand Guide

Logos

Primary Logo

Black Primary Logo

White Primary Logo

Logomark

Black Logomark

White Logomark

Safe Zone

Ensure you are giving the logo the appropriate spacing to other objects. There should be space the size of 'x' between the logo and any other element

Prohibited use of the logo

Do not rotate the logo

Do not skew or warp the logo

Do not change or alter the colors

Do not apply filters

No similar background colors

Colors

Our primary color is Black. It is supported by Bubble Bobble P2, Violet Poison.

Black

#000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

Bubble Bobble P2

#0083FF
RGB 0, 132, 255
CMYK 100, 49, 0, 0

Violet Poison

#7E00BF
RGB 134, 1, 191
CMYK 34, 100, 0, 25

Gradients

#000000

#00519E

#0083FF

#4E0076

#000000

#0083FF

#7E00BF

#360052

Fonts

Montserrat Regular

Typographic Scale

Our typographic scale is built on the Major third ratio, which has a scale factor of 1.250.

h1 3.05em (48.828px)
Lorem ipsum
h2 2.44em (39.063px)
Lorem ipsum dolor
h3 1.95em (31.25px)
Lorem ipsum dolor sit amet
h4 1.56em (25px)
Lorem ipsum dolor sit amet, consectetur adipiscing
h5 1.25em (20px)
Lorem ipsum dolor sit amet, consectetur adipiscing
Body text 1em (16px)
Lorem ipsum dolor sit amet, consectetur adipiscing
Caption text 0.8em (12.8px)
Lorem ipsum dolor sit amet, consectetur adipiscing
Small print 0.64em (10.24px)
Lorem ipsum dolor sit amet, consectetur adipiscing

Tone of Voice

Our tone of voice provides a set of core elements to define quality writing across all touchpoints.

Clever

Joke to spice things up

Reputable

Every word shows honor

Formal

Impersonal and objective

Punctual

Honest and simple